Thursday, November 1, 2012

The REAL Architect of PR: Elvira Guzman




Elvira Guzman is a graduate of USC with a degree in Political Science and Law & Society. Although she graduated with a piece of paper,  that certified her abilities, BUT her drive, tenacity, realness and humble spirit, is what allowed her to live her dream.  One of the key elements to her successful career was when she earned the opportunity to work for comedian and actor, Steve Harvey as the Director of PR.  After completing college, Mr. Harvey moved Ms. Guzman to NYC to handle all of the PR for his businesses. One of the most admirable traits that I LOVE about Ms. Guzman, is her ability to flip no’s into a YES! As the CEO of Elvie G. PR, Ms. Guzman took the time to study her craft and fine-tune it into one of the top PR agencies in the country.  Of course as a publicist, majority of the time you’re behind the scenes and behind the brand. Many know Ms. Guzman as a celeb publicist and strategist, but what a lot of people don’t know is that, she’s been the mastermind behind the Hoodie Awards, worked with the BET Gospel Celebration and produced multiple TV shows. With her extensive experience in the entertainment field, her clientele is a pure reflection of  how she works to bring QUALITY press and brand awareness. With an expanding clientele, Ms. Guzman manages to share and balance her time effectively with each of them. Not to mention, she definitely keeps it REAL and accepts no-nonsense! Much respect to her because she’s never had a client that was displeased, and they all recognize how hard she works to make their brand a success. After reflecting on the conversation that I had with Ms. Guzman, she was my confirmation that I must continue pushing and be confident in everything that I do. Who knows your dreams better than you? Don’t allow roadblocks to become permanent, as they were made to temporal. With all of the outstanding and continuing success, one thing that Ms. Guzman has kept close to her is her faith and trust in God. “Nothing is possible without him!”-Elvira Guzman
Follow Elvira at @Elvie_G_PR
XOXO,
Key
Tweet me: @Fab_Key

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